Have you missed the 52 million dads in your marketing plan ?

52 million dads who are technology savvy spends more than 4 hours across their connected devices with a bigger purse and  purchasing power than anyone in the family. Fathers who are more than times more likely to buy gifts, and make travel arrangement temleslves and 4 times more likely to spend for the family.. ad advertisers have you lost track of this man ?

  Mobile Moms have caught the attention of advertisers, but Dads love their devices too! Dads are growing their time spent on mobile, accessing familiar and unexpected content in new ways, and spending more than the average user on mobile purchases.